How to Refer Seasoned Cyborgs
Your referral means the world to me. Thank you.
The biggest help isn’t just giving out my name, but listening for people who are experiencing specific frustrations. My ideal client is a small business owner who is great at what they do, but feels stressed and disorganized by their technology.
Listen for These “Trigger Phrases”
If you hear a business owner say anything like the phrases below, it’s a perfect opportunity to suggest they talk to me.
- “I spent all day doing paperwork.”
- “I can never find the file I’m looking for.”
- “My inbox is a complete disaster.”
- “We’re so busy, things are starting to fall through the cracks.”
- “I’m terrified of getting hacked.”
- “I have no idea if my stuff is backed up.”
- “My old employee might still have access to everything.”
- “I use the same password for everything, I know it’s bad.”
- “I feel like I’m paying for a dozen software subscriptions I don’t even use.”
- “We do so much manual data entry, it’s killing us.”
- “My computer is so slow, it’s driving me crazy.”
- “I want to grow, but my current process is a mess.”
The Perfect Introduction
Here’s a simple script you can adapt to guide the conversation into a referral:
“You know, hearing you say that reminds me of my friend, Paul. He’s a Business Optimizer who specializes in helping owners like you solve exactly that kind of problem—getting organized, securing their data, and making sure their technology is actually saving them time instead of costing them.”
“He’s not a typical ‘IT guy’; he helps you build a real strategy. Would you be open to a brief introduction? I think a 15-minute chat with him would be incredibly valuable for you.”
Making the Connection
If they agree, the absolute best way to make the introduction is in a group email. This gives them an easy way to reply and sets up the conversation perfectly.
My Email Address:
paul@seasonedcyborgs.com
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